Bonsoir mes amis!
As many of you may have heard about this new hash-tag taking all media by storm! #ImNoAngel, is demanding everyone’s attention. It’s latest battle cry for women empowerment and for a positive body image! The media has not always been so kind to the relationship between women and their body image, Lane Bryant just the started the latest media campaign against body shaming by adding a more diverse pool of women in their latest ad for a new line of lingerie. Typically lingerie is modeled by women with specific body measurements, and then altered and airbrushed of imperfections. Lane Bryant just changed the image of sexy with their new ad; and it’s a big win for positive body image! In the past few years this movement of body image empowerment has gained momentum, maybe that’s due to the fact that there are more media outlets available. I mean back when I was growing up the biggest outlet was t.v, now we have apps like Instagram which aid movements such as this one to gain momentum. I grew up in the 90s, and I can’t remember one campaign that was as important as this one.
So why is #ImNoAngel important? Well along with #effyourbeautystandards, #ImNoAngel addresses the fact that the woman’s body comes in different shapes and sizes. There is not such thing as a flawless woman–unless you’re made of stone. Many ads and magazine spreads sell the image of a flawless and perfect woman, the issue with that is that image doesn’t really exist. Those ads and magazine spreads are heavily Photoshop-ed and altered to an extent to where they don’t even look real. We all have to understand that all these extreme measures are taken in order to sell a product. Yet, in order to sell that product, young girls and even grown women see the perfect model in the layout and instantly feel ashamed and begin to create false images of what a woman should look like. This is where unhealthy habits are formed, poor self confidence flourishes, and unhealthy relationships with one’s one body begin to take over. #effyourbeautystandards and #ImNoAngel show women of different sizes, some baring their flaws and scars proudly. The message is clear, we are all human and no, we all don’t look the same. The flaws and scars are reminders of who we are and with we have lived through.
Please don’t take this as a jab at women who do look like Victoria Secret models, this is not at all the point of this post. All woman are beautiful regardless of their exterior features, we all are unique that is was make us beautiful. I only hope that with more campaigns such as #effyourbeautystandards and #ImNoAngel, that other companies like Victoria Secret and all media outlets will begin to realize that sexy and beauty has nothing to do with the measurements of a woman, but all to do with the state of mind and confidence.
xoxoxo- Adriana Elizaveth